"Truffles USA imports directly with family truffle businesses in Italy. These family businesses have been passed down from generation to generation for centuries with the expectation that the family name will hold and/or surpass its reputation. Truffles USA nor its suppliers will ever mix Italian Truffles with Truffles from another country as our goal is to protect, preserve and share the world known flavors of our Italian truffles. We guarantee that every ounce of truffle is 100% from the center of Italy and comes straight from the ground of Italy and onto your plate."
In 2016 I was approached by Amie and her husband Alex to build out the brand for their newly founded company, Truffles USA.
The inspiration for the brand came from the dogs who help families hunt for truffles. We silhouetted the pets to create a simplistic and identifiable logo that would set Truffle USA apart from its competitors. It was my goal to give the company a bold contemporary look that still had the sophistication of other reputable truffle companies. Thus a look was created that can carry across numerous platforms - packaging, labels, brochures, business cards, web, etc.
Lead the creative team in developing templates & systems for efficiency & faster turnaround, as well as brand
consistency across the divisions. Collaborate between divisions in the company to conceptualize & develop product
design/graphics, and Product development.
Art Direction | Catalogue Design | Photo Editing
Worked with multiple fashion and action sports brands to develop catalogs used for sales tools, and brand awareness. Worked directly with the clients on art direction for the photo shoots of product and lifestyle as well as integrating a consistent photo treatment throughout the catalogs to create a harmonious brand look and feel. Once each catalog was approved and ready for print i worked with both the Client and the Printer to find the right paper, and print techniques to create an end result that fulfilled the clients vision.
American Apparel (Signage)
Conceptualized, prototyped & designed new signage for interior & exterior of A.A. stores. Responsible for design of full store graphics, POP, POS, photo editing, calibration, retouching & specialty print jobs. Established templates for A.A’s global in-store graphics. Designed floor plans for placement of signage & graphics. Contacted & negotiated with vendors, fabricators & printers for large scale projects. Generated files for print & fabrication. Performed in-house printing on large format printers (Epson and Roland) & CAD cut vinyl cutters. Project managed installation crews for large scale signage.
THE FAN EXPERIENCE PLAYBOOK (WEB)
Teams and venues face an enduring paradox: fans are the lifeblood of sports and entertainment, so it is critical to listen to their wants and needs. But if fans always had their way, coaches would be fired with nearly every loss, players would be traded with nearly every slump, and tickets – not to mention parking, hot dogs and beer – would be free.
So where should teams and venues draw the line between what fans say they want and what should actually be done to enhance the fan experience? In an era of stagnant attendance, ubiquitous HD home viewing, and growing second screen engagement, that is an increasingly important question. But now, Wasserman and Navigate have the answer:
Worked closely with the analytics team to develope the look and feel of the playbook, website, and infographics to help inform the audience in a visual way the best approach to a better fan experience.
Logos | Posters | Digital Newsletter | Digital Banners
Collateral used for personal needs for NBA players. Logos , Posters, Newsletters, Stylized Facebook Page covers, and much more.
Ingrained. was a furniture concept project I did in college to work with found and repurposed materials in an attempt to make a sustainable furniture link that was also modular.
Work I have shown over the last 8 years in Mexico, California, and North Carolina.
Photos from trips shot on ISO 120 film and through a pinhole camera. Fin experiment with light and the unpredictable qualities film offers.